Great piece Phil. How do you drive that one-to-one connection with your audience in a world where social media and engagement based marketing seem to be collapsing? Are we back to finding your thousand true fans? Is everything just video now? And you pray to the algorithm? Is it face to face one at a time?
Phil - in my career, I worked for a big engineering and construction company. Safety was super important and a huge part of our culture. Despite our best efforts, we kept hurting people. We then adopted a Beyond Zero approach (equivalent to hitting thru the Board or a sprinter "running through the tape"). Every company wants Zero accidents. We started exploring going beyond that (i.e. could employees return home from work better off than when they came in ??). It was paradigm shift thinking. While we still hurt people, not to the same degree, and more importantly the Company and employees started realizing other "benefits" from coming into work (that were transforming).
Well said
Great piece Phil. How do you drive that one-to-one connection with your audience in a world where social media and engagement based marketing seem to be collapsing? Are we back to finding your thousand true fans? Is everything just video now? And you pray to the algorithm? Is it face to face one at a time?
Phil - in my career, I worked for a big engineering and construction company. Safety was super important and a huge part of our culture. Despite our best efforts, we kept hurting people. We then adopted a Beyond Zero approach (equivalent to hitting thru the Board or a sprinter "running through the tape"). Every company wants Zero accidents. We started exploring going beyond that (i.e. could employees return home from work better off than when they came in ??). It was paradigm shift thinking. While we still hurt people, not to the same degree, and more importantly the Company and employees started realizing other "benefits" from coming into work (that were transforming).