Phil’s post really resonates. The asset management world is definitely evolving and I think the idea of melting ice cubes is spot on. It's hard to ignore the rise of commoditization but it also opens up a huge opportunity for managers who can find a way to stand out through branding, authenticity and a personal connection with clients. How can asset managers shift their approach to survive and thrive in this new landscape?
Hi Phil - we featured your excellent article in our weekly newsletter to friends, partners and clients --> https://278773.seu2.cleverreach.com/m/15968686. Thanks for your excellent work !
Phil’s post really resonates. The asset management world is definitely evolving and I think the idea of melting ice cubes is spot on. It's hard to ignore the rise of commoditization but it also opens up a huge opportunity for managers who can find a way to stand out through branding, authenticity and a personal connection with clients. How can asset managers shift their approach to survive and thrive in this new landscape?
Hi Phil - we featured your excellent article in our weekly newsletter to friends, partners and clients --> https://278773.seu2.cleverreach.com/m/15968686. Thanks for your excellent work !
Much obliged
Such a good piece. The "Cult of Personality" piece has a milder version on Linkedin, "Personal Branding" but it's the same idea.
I keep going back to my usual reference: the firm that makes their billionaire executives relatable, approachable, viral, etc? Blackstone!
The best fund marketer in the world https://youtu.be/qh3ZmFYdbkU
Great video George